| FOR IMMEDIATE RELEASE: |
South Dakota Stockgrowers Commend South Dakota Beef Industry Council
Rapid City, SD July 10, 2020 The South Dakota Stockgrowers Association, whose mission is “To Promote and Protect the Livestock Industry”, appreciates the ongoing efforts of the South Dakota Beef Industry Council (SDBIC). Fifty cents of every beef checkoff dollar that producers pay stays within South Dakota to fund the SDBIC efforts in promotion, education, and research. “It’s important that producers know half of every checkoff dollar stays here in South Dakota and the use of those funds is overseen by local producers.” Said SDSGA Regional Vice President Les Shaw who is also one of three Stockgrowers representatives on the SDBIC Board of Directors. SDBIC has many programs that enable them to use these funds effectively. They have promotional events such as the “burger battle” during the Sturgis Motorcycle rally, the Sanford Invitational PGA golf tournament, Beef, Beer, and Broncs at the Black Hills Stock Show, the Beef Bowl at SDSU, Beef Tailgater during USD’s Dakota Days, as well as many other cook-off and competitions throughout the year all across South Dakota. “I’ve learned a ton about what the SDBIC does since joining their Board of Directors,” added Shaw. “They have so many programs, events, and ongoing research that it is amazing. Many other states look to what is going on in South Dakota and admire what we are able to accomplish here. Our beef council truly is the envy of many other states” Two of the unique programs from the SDBIC are Team BEEF and Build Your Base with Beef. Team BEEF South Dakota is a community of runners and cyclists who recognize the nutritional benefits of beef and the vital role high-quality protein plays in their training. Team BEEF members must eat beef and believe in the nutritional benefits it provides, as well as be willing to serve as an active role model and help educate others about the positive attributes of beef production and consumption. You can see some of the team members’ promotional posts by searching for “Team BEEF South Dakota” on facebook. The Build Your Base with Beef program has been extremely successful and is entering into its third year. This program is a partnership between SDBIC and Sanford Sports Science Institute along with local and regional high school and college sports teams. This is a comprehensive sports nutrition and training program that gives schools, coaches, parents and athletes a complete tool kit to aid in athletic performance and overall health. Additionally, for years the SDBIC has had “state-to-state” partnerships with many states that have a much larger population than South Dakota, particularly in the northeast region of the Country. This allows the checkoff funds to directly impact millions more people than it would in South Dakota alone, many of whom who have little idea as to where their food comes from. Misinformation can be very prevalent and these state-to-state partnerships help ensure consumers all across the country are getting correct information about beef, its nutritional value, and its responsible production. Giving consumers confidence in what they are purchasing and telling beef’s story to those who aren’t as familiar with it, helps encourage people to choose beef. “We have to remember that consumers do not have to choose beef. They are bombarded with misinformation and negativity around beef, and we must stay engaged in that battle so consumers everywhere get the truth and are proud to choose our product.” Said South Dakota Stockgrowers Executive Director James Halverson. “Often times we talk about “telling our story”. These state-to-state partnerships tell that story to the people who really need to hear it, not just to folks around here where cows out number people 5 to 1.” He added. These are only a handful of the many programs the SDBIC utilizes to carry out promotion, education, and research on behalf of South Dakota’s beef producers. The South Dakota Stockgrowers are proud partners with the SDBIC and look forward to continued success in promoting beef.